We’re Kaylee and Austen, co-founders of GrowthIQ. We’ve worked together for over five years, partnering inside an agency to scale a paid ads team from $1M to $5M in revenue while supporting dozens of e-commerce brands along the way.
Over time, we noticed a pattern. Most brands weren’t struggling because they weren’t executing enough. They were struggling because the decisions behind that execution weren’t grounded in real growth strategy.
Instead of obsessing over platform metrics, we focused on what actually moves a business forward, things like MER, nCAC, LTV, payback windows, and contribution margin. That mindset helped us identify the real barriers to growth, many of which had nothing to do with paid ads at all.
We helped clients work through CRO issues, creative misalignment, channel expansion, and prioritization by looking at the business holistically and giving them a clear plan forward.
We built GrowthIQ to bring that same perspective to e-commerce brands that have outgrown guesswork and need experienced growth leadership to reach their next revenue goal.